It’s very frustrating when a business owner uses different marketing techniques in an effort to promote and grow their business, but these efforts bear no fruit. It is even more frustrating when business owners take it upon themselves to do the marketing instead of concentrating on their core business.

In addition, many people think that having a nice looking website is enough for online marketing purposes, but in reality that is not the case. Online marketing is so much more than having a website. Therefore, it would be more economical for business owners to bring in professional marketers with more experience and who know what works best in a particular industry.

Nate Hagerty is the CEO of TaxProMarketer, a leading marketing agency serving CPA & tax firms. He started the company in 2007 and has served thousands of firms. His team handles all kinds of services so the CPAs just take care of their clients without worrying about marketing, SEO, web conversion, Google advertising, etc. Nate is a member of Mensa and is a multi-year honoree of the CPA Practice Advisor “40 under 40”.

In this episode, Nate Hagerty, host of the ProMarketer’s podcast, gets interviewed by Dr. Jeremy Weisz about common mistakes CPA and tax accountants make in their marketing efforts. Nate explains why having a website is not enough, why there’s a need to nurture relationships through marketing, and talks about the main components of a converting website.

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Highlights:

  • The case of a client’s failed marketing techniques
  • How TaxProMarketer helped the client using their digital dominance method
  • Common mistakes CPA and tax accountants make in their marketing efforts
  • How the ‘Think with Google’ series works
  • Nate talks about the relationship approach to marketing
  • Examples of good & bad relationship building scenarios
  • The main components of a converting website
  • Where to learn more and connect with TaxProMarketer

Resources Mentioned in this episode

Connect with Nate Hagerty

Thanks to our Sponsor

This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.

Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is an Infusionsoft Certified Partner, a Digital Marketer Certified Agency, and a Yelp Ads Certified Partner.